Skip to content

Take up to 70% off select styles during our Fall Outlet Sale!

Rewards members earn points & perks on every order.

It's All About the Pants

POSTED BY FRANNE GOLDE · FEBRUARY 28, 2020

When I was writing songs, I never imagined I’d be designing clothes and have an online brand.

It all started with the pants.

Plato was right when he said, “Necessity is the mother of invention.” I could never find the perfect black pants, so I decided to make them on my own.

I wanted a long, lean-looking pant that came to my waist, had no zipper, was cut higher in the back, so when I sat down I didn’t feel like they were slipping; no side seams, so they would be smooth throughout the hip and thigh; would hug my body, move with my body and be comfortably snug, i.e. super figure-flattering and hold me in all the right places! Kind of like shapewear that was outerwear! A tall order, but those are the most fun!

I love a challenge and became obsessed with finding the right fabric. That took almost 3 years! After dozens of samples I was convinced we were on the way to making my dream pant come true. I took a deep breath, swallowed hard, ordered the minimum amount (a thousand yards!!) of fabric and crossed my fingers. Several weeks later two men with a truckload of fabric arrived at my front door. I have to admit I was a bit overwhelmed, but excited!

My friend and I placed blankets on my off-white carpet and roll after roll was laid on top of each other until there was a huge pyramid of fabric in my house! Who knew what a thousand yards of fabric looked like? Yikes!

Now that I had the fabric, I began the numerous tweaks with several patternmakers, cutters, and sewers until the pants were exactly as I’d envisioned them.

I took the nine hundred plus yards of fabric, that was left, and placed my initial order with my manufacturer in downtown Los Angeles. At the time, I had no idea who was going to buy all those pants, but as Kerry Washington says, “Hope is leaving room for magic bigger than you.”

A couple of months later Adam Glassman, from O, The Oprah Magazine, dubbed them “Magic”!

Close (esc)

Sign up for Franne Golde Rewards to get free shipping and earn points and perks with every purchase!

More info

Age verification

By clicking enter you are verifying that you are old enough to consume alcohol.

Search

Shopping Cart

Your cart is currently empty.
Shop now