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$30 Off Pants with code PRIME30

Look Good, Feel Good

Franne Golde (fran-ee gold-ee) is a brand founded by women and run by women with a simple goal: making it easy for you to look and feel your best every day.

Pants - All-Season Cuffed Magic Pant

Unmatched Comfort

All our styles are designed to feel as good as they look and keep up with you all day long.

Outerwear - Classic Stretch Denim Jacket

Unmatched Quality

We've spent years honing every detail to ensure each garment is perfect down to the very last stitch.

Pants - Perfect Ponte Straight Leg

Unmatched Style

We design our classic, versatile pieces with your real life in mind. Mix and match your favorites for effortless dressing.

Our Story

We were founded in 2016 by Grammy-nominated singer/songwriter Franne Golde with a mission to make getting dressed the easiest part of your day.

It all started with a pair of pants. I spent years looking for the perfect black pant and could never find one that was quite right. If only I could combine all my favorites into one! Coming from several decades as an award-winning songwriter I had always relied on my ability to create from nothing, and I wasn’t going to give up. I decided to make the perfect pant myself.

I didn’t know the first thing about the fashion industry, but I was determined. I spent years learning, testing, and making mistakes. I grew discouraged so many times, but I kept going, tracking down the right fabrics, finding pattern makers, cutters, and sewers.

It took hundreds of tweaks to get the pants exactly how I envisioned them: a flattering fit that came up to my waist, wouldn’t break or pinch, and was forgiving when I ate a good meal. I wanted to look sleek and pulled together without shapewear. A tall order? Yes! But I learned that persistence and resilience do make dreams come true—and thus our best-selling Magic Pant was born.

Today, Franne Golde has expanded to a full line of chic, comfortable essentials. I know that looking my best gives me confidence and energy and leaves me feeling great. I want you to feel your absolute best when you wear my clothes, and I want to make getting dressed the least stressful part of your day.

Everything we make is timeless and well thought-out. These are pieces you can wear as a foundation for bolder statement pieces or as classics on their own. They’re great basics that you can live in year after year. Here you’ll find everything you need, at home or on the road, morning or evening, to enjoy each day in comfort and style.

I know you'll love my passionately sculpted collection.


Meet the Magic Pant

Designed with our signature stretch fit, these high-rise staples are made for dressing up or down.

We're Here to Help

Need help finding your perfect fit? Our Customer Service team is available to answer your questions Monday–Friday, 8 AM–4 PM Pacific Time.

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