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Spring 2021


I’m so excited about what we’ve created for Spring/Summer 2021! It’s a little bit of everything: great basics, classics, go-tos, drama, elegance, and of course FUN!

We’ve added new colors—royal blue and stone—to our best-selling Cigarette pant. Meanwhile, our Urban Twill fabric (which has been getting rave reviews) will also be available in our Classic Magic silhouette. Oh, and we have a special announcement for those of you who have been asking for more Bootcut options. I can’t say any more about it yet, but stay tuned!

My amazing team and I are always working to perfect our basics, and we’ve updated our best-selling Amalfi V-Neck to make it even sleeker and more refined. The new Amalfi 2.0 is our favorite top of the season in our signature drape jersey collection. It is absolutely stunning on its own or under one of our gorgeous spring cover-ups.

I’m so thrilled with the amazing reception we’ve received for our Loungewear collection and have added some other goodies this season, including petite sizing for the Bliss Duster and Heavenly Pant.

Also, I can never find a t-shirt I like anymore. Either they’re too baggy, ill-fitting, square, or stiff, or they don’t fit the way they used to. We think you’ll love our solution: a super-soft long-sleeved tee with shape, style, and comfort. Finally, a t-shirt you can throw on and feel effortlessly put together!

More good news: we’re bringing back our best selling Airflow tank dress, this year with a classic v-neck! If you haven’t tried it, we think you’ll love it and live in it all summer long. Made from a soft, light crinkle fabric with a bit of structure, the Santorini dress is classic, easy, and elegant. Day or night, in luminous ivory or rich black, this is a winner.

Besides our own collection, as most of you know, I love finding special pieces to share with our customers that I know they’ll love too. These become Franne’s Picks—and I’m really thrilled with our picks this coming season. Stay tuned! #goodgirlfriendssharegoodthings

As the Beatles sing, “All You Need Is Love.” I couldn’t agree more, and I’m sending all of mine to you.

Have a safe, wonderful, and healthy spring!

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