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What makes a Magic Pant?  | 0 Cart
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      Hi, I’m Franne!

      All my designs are made with 100% love and care in Los Angeles, California. I know, for me, looking my best gives me confidence, energy and elevates my mood, which equals feeling great! I want you to feel your absolute best when you wear my clothes!

      You will find that everything I make is well thought out. My clothes are seasonless and timeless. They are pieces you can wear as a foundation for bolder, statement pieces or as classics on their own. Nothing is clingy, boxy or baggy—just figure flattering!

      I love basics, clothes that you can live in and layer, to create your own look. Everything you need for travel fits into an overhead suitcase and you can go from morning til' evening (and everything in between) in style and comfort.

      It all started with the pants. After years of looking for the perfect black pant, I grew exhausted. If only I could combine all my favorites into one. Coming from several decades of being an award-winning songwriter and always relying on my ability to create from nothing, I decided to make them myself.

      I didn’t know the first thing about the fashion industry, except for the fact that I’d spent a small fortune contributing to it, but I was determined, intrigued and loved everything fashion for as long as I can remember.

      I’ve spent the last several years learning, moving forward, stepping back, making mistakes and was beyond discouraged so many times, but I persevered. Tracking down the right fabric, finding pattern-makers, cutters, sewers... and then the hundreds of tweaks to get the pants exactly how I envisioned them. I wanted a long, lean-looking pant that came up to my waist, had no zipper, wouldn't break or pinch and was forgiving when I ate a good meal. A little higher in the back so I didn’t feel like pulling them up every time I sat down and no side seams that could add bulk. I wanted pants that moved with my body, smoothed everything out and were comfortably snug. And I wanted to look sleek and pulled together without shapewear!

      A tall order? Yes!

      But I learned that persistence and resilience do make dreams come true. I had living proof from my past as a songwriter on several Grammy Award-winning records and my contributions on the sale of over 100 million records worldwide.

      Presenting my passionately sculpted fashion collection by Franne Golde.