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Look Good, Feel Good

Franne Golde (fran-ee gold-ee) is a brand founded by women and run by women with a simple goal: making it easy for you to look and feel your best every day.

The journey of Franne Golde from Grammy-nominated songwriter to fashion entrepreneur is a remarkable tale of reinvention and keen insight into the needs of women. Franne's transition into the fashion industry wasn't just a career change—it was an extension of her lifelong passion for creativity and storytelling, this time through clothing rather than music.

After years of writing hits for top artists, Franne realized that the right pair of pants could be just as transformative as a great song. She noticed a gap in the market for comfortable yet stylish clothing that made women feel confident and at ease. Leveraging her deep understanding of women’s needs, she created a brand that offered solutions rather than just garments.

Her brand’s success lies in its simplicity and functionality. Franne Golde’s pants became a go-to for women because they are versatile, flattering, and designed with real life in mind. By listening to her customers and understanding their lifestyle, Franne built a fashion empire that resonates with women everywhere. Today, her name is synonymous with comfort, style, and empowerment, proving that the power of understanding women can lead to extraordinary success in any industry.

Meet the Original Magic Pant:

The iconic style that launched our brand and instantly earned thousands of loyal fans with its perfect fit, all-day comfort, and slimming silhouette.

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Need help finding your perfect fit? Our Customer Service team is available to answer your questions Monday–Friday, 8 AM–4 PM Pacific Time.

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