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Our Story

It all started with a pair of pants. After years of looking for the perfect black pant, I had grown exhausted. If only I could combine all my favorites into one! But coming from several decades as an award-winning songwriter, always relying on my ability to create from nothing, I wasn't going to give up. I decided to make the perfect pant myself. I didn’t know the first thing about the fashion industry (except for the fact that I’d spent a small fortune contributing to it), but I was determined, and I'd loved everything to do with fashion for as long as I can remember.

I spent years learning, moving forward, stepping back, and making mistakes. I was beyond discouraged so many times, but I kept going, tracking down the right fabric, finding pattern-makers, cutters, and sewers. Then there were the hundreds of tweaks to get the pants exactly how I envisioned them: a long, lean-looking pant that came up to my waist, wouldn't break or pinch, and was forgiving when I ate a good meal.

I wanted the pants a little higher in the back so I didn’t feel like pulling them up every time I sat down, and with no zipper or side seams that could add bulk. I wanted pants that moved with my body, smoothed everything out, and were comfortably snug. And I wanted to look sleek and pulled together without shapewear. A tall order? Yes! But I learned that persistence and resilience do make dreams come true.

Today, Franne Golde has expanded to a full line of chic, comfortable essentials. I know that for me, looking my best gives me confidence and energy, which equals feeling great. I want you to feel your absolute best when you wear my clothes, and I want to make getting dressed the least stressful part of your day.

You will find that everything I make is timeless and well thought-out. These are pieces you can wear as a foundation for bolder, statement pieces or as classics on their own. They're great basics that you can live in and layer. Nothing is clingy, boxy, or baggy—just entirely figure-flattering. Here you'll find everything you need, at home or on the road, morning or evening, to enjoy each day in style and comfort.

I know you'll love my passionately sculpted fashion collection.

Love,
Franne
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